Marketing and Advertising. Key Vocabulary




Key Vocabulary

Advertising is very important and is used to expand sales by making the product or service known to a wider audience.

The advert that a company uses is its personal message.

It has to be received loud and clear.

If not, customers do not understand why they should buy from the company or what it is they are getting.

Knowledge of the target market is needed to help refine the message and to select the most useful way to communicating the message to the particular group.

Advertising can be done through various different ways:

  • Writing the message - direct mail, web sites, brochures, local newspapers, etc.
  • Speaking the message - telephone selling, television, local radio, etc.

In what other ways can we advertise?

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