Many adverts contain a slogan (a short phrase to attract the customer's attention). Effective slogans are usually short, easy to remember, and easy to repeat. Here are some authentic slogans from adverts used in the United Kingdom.
- I'm lovin it
- We rent a lot more than a car
- The web's favourite airline
- Once you pop you can't stop
- Connecting people
- Where good food costs less
- What type of product do you think each slogan is advertising?
- Do you think they are effective?
Endorsement is an advertising technique that leading companies use in which a celebrity is used to advertise a certain product.
- Give examples of famous people endorsing a product in your country.