Lesson 5ª: Franchising


Sonido Stop

Key Vocabulary

 

 

The term franchise refers to a type of business in which a group or individual receives a license from a corporation to conduct a commercial enterprise. Corporate franchises enable a franchisee to market a well-known product or service in return for an initial fee and a percentage of gross receipts. The franchiser usually provides assistance with merchandising and advertising. Major franchise networks, which have grown rapidly in the United Kingdom since the 1960s, include fast-food restaurants, petrol stations, car dealerships, and real-estate agencies, and the system has expanded into many other fields.