Many adverts contain a slogan (a short phrase to attract
the customer's attention). Effective
slogans are usually short, easy to remember and easy to repeat.
Here are some authentic slogans from adverts used in the United
I'm lovin it
We rent a lot more than a car
- The web's favourite airline
- Once you pop you can't stop
- Connecting people
- Where good food costs less
What type of product do you think each slogan is advertising?
Do you think they are effective?
Endorsement is an advertising technique that leading
companies use in which a celebrity is used to advertise a
Give examples of famous people endorsing a product in your