e-mails is an increasingly important aspect of e-commerce.
An e-mail must have a good reason for being sent; otherwise
it's better to not send it.
Keep the e-mail short. From the subject line to the farewell,
the e-mail should offer the reader the most relevant information
in as few words as possible.
are busy, and many feel overwhelmed by a long e-mail. Messages
that are short and to the point are more likely to be read.
choose words carefully.
think that having a lot of space means that you should use
the most important things first
will start reading an e-mail from the beginning and read
the introduction to see if it's worth spending more of their
time. Readers tend to pay less and less attention to what
is written as they scan more quickly through the rest of
make sure customers read the most relevant information,
put the most important information at the top, followed
by the most important supporting information. Each successive
paragraph will receive less and less of the reader's attention
and should contain less and less important information.
line of the e-mail
bad first line of an e-mail will be the only part of the
e-mail the customer reads. However, a strong and informative
first line, clearly stating the benefit of reading the full
e-mail, will increase the chance that more customers will
at least scan most of the message.
ooo O ooo --------
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